The Path to Loyalty
In the fall of 2008, classes were well underway for the semester at the Wharton School of Business of the University of Pennsylvania. On one particular evening, four friends that shared a computer lab together decided to meet off-campus. A handful of hours beforehand, they had been kicking around an idea in class that had sparked each other’s interest. Fate or frequent patronage led them through doors of Roosevelt’s Pub on the corner of 23rd and Walnut St. in Philadelphia.
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