Rachel Richal, CHT

Sr. DIRECTOR, LEARNING & TEAM MEMBER ACTIVATION • Inspire Brands, Buffalo Wild Wings

Rachel Richal is the Senior Director of Learning and Team Member Activation for Buffalo Wild Wings. In her role, she creates and leads the strategy of the brand’s training programs and roll-out of initiatives to both the company and franchise system. Her team’s goal is to operationalize initiatives and design engaging programs that improves performance, drives brand culture and positively develops the team member experience. In 2020 her team also took on the training for Buffalo Wild Wings GO, a growing QSR concept by Buffalo Wild Wings.


Rachel began her hospitality career at 15 as a cashier in a local deli in Miami. Growing up in a family in the wine business, food and beverage was always a huge part of her life. Prior to joining the team at Buffalo Wild Wings, part of Inspire Brands, Rachel led training and development for TooJay's Deli and Restaurant.  Rachel began working there as a server while attending the Rosen School of Hospitality Management at the University of Central Florida, where she graduated with her BS in Hospitality Management.


As an in-store trainer, she was asked to be a trainer at new restaurant openings. From there, Rachel quickly realized how fulfilling it is to help others be successful in their own positions and showed interest in furthering her career in training. Once Rachel graduated, she was the Front of House Corporate Trainer and eventually was promoted to Director of Training, leading the company’s training programs and new restaurant openings, driving organizational culture and supporting the growth of the brand.


She was recognized in 2019 in FSR magazine's 2019 Rising Stars list—a collection of 40 rising restaurant professionals under 40 in the U.S. She is a Certified Hospitality Trainer from the Educational Institute and served on the Florida Restaurant and Lodging Association (FRLA) Education Committee. In 2021, Rachel was recognized by Chief Learning Officer’s Learning In Practice Awards for both the Trailblazer Award and the Innovation Award. She has spoken multiple times for the National Restaurant Association both in person and in virtual formats.


Rachel is actively involved in the Council of Hotel and Restaurant Trainers (CHART), for which she has been a presenter, worked on multiple conference teams, including conference director, and currently is serving her fourth year on the Board of Directors as President Elect.


Rachel currently lives in Atlanta, GA with her husband and yorkie, Jemmi Hendrix.

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