Senior Director of Marketing
Marovec Marketing • 39 North Shore Drive N. • South Haven, MI • 49090
Lisa Marovec is the Senior Director of Marketing Communications for CHART. She believes great marketing captures attention, engages communication, and inspires action. And, there is nothing she enjoys more than telling the story of CHART and its members to the world.
Lisa has over twenty-five years of experience working with trade associations in the hospitality industry. Her career has focused on strategic marketing, communications, brand and product management, social media strategy, event marketing, and media relations.
Prior to working for CHART, she was Director of Programs and Services for the North American Association of Food Equipment Manufacturers (NAFEM). For over seven years, she worked for the National Restaurant Association Educational Foundation (NRAEF) as Director of Strategic Marketing and as a Group Product Manager, marketing such training programs as the ServSafe Food Safety program, ProMgmt University Foodservice curriculum and ProStart High School Foodservice curriculum.
While with NAFEM and the NRAEF, Lisa was a CHART member. She was an active volunteer and served as marketing director for the Fort Worth conference in 1998, speaker director for the Chicago conference in 1999, and served on the Board of Directors in an appointed marketing position from 1999-2001. She has marketed more than 45 CHART conferences and is a Lifetime Member.
Lisa holds a BA in Marketing from the Illinois Institute of Technology and an MBA from Northwestern University’s Kellogg School of Management, with majors in Not-for-Profit Management, Marketing and Strategy. Lisa is a member of the International Foodservice Editorial Council (IFEC). She was awarded with CHART's President's Award in July 2014 for her outstanding service to the organization.
Lisa is the founder and president of Marovec Marketing, a marketing agency that helps its clients strategically define and build business. Her diverse client base has included membership-based professional associations in the hospitality industry, along with a food safety training organization, an association management software firm, and a professional speaker. She has also worked with the Association of Hospitality Recruiting Executives (AHRE) and the National Retail Tenants Association (NRTA).Back to Board & Staff