Made to Stick: Why Some Ideas Survive and Others Die, by by Chip Heath and Dan Heath

Submitted By: Melissa Moss, Wildflower Bread Company, Scottsdale, AZ

Category: Business

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Everyone has a challenge getting people to do what they want them to.  Even more frustrating is making sure that people remember what it was that you said in the first place.  As professional "Tell-What-To-Doers", trainers will find a happy home between the covers of this book.  Engaging and punctuated by pertinent stories, Chip and Dan Heath have taken their respective backgrounds in teaching and psychology to itemize the tangible differences they've seen between ideas that stick, and those that disappear moments after they're presented.  The book is centered on six principles to make ideas stick; simplicity, unexpectedness, concreteness, credibility, emotions and stories, each with their own resonating tales and easy applications to bring this to your communication style.  More than just another "six quick steps to better yourself" book, this is a true study of information transfer that won't put you to sleep.  The take aways from this book are sticky, not tacky.  I recommend this book for anyone who wants to make sure their ideas are heard, and remembered, in fact, I recommend it so highly that you would think I wrote it myself.