Eric Chester
President, Generation Why, Inc.
The most shocking epidemic in our country is surprisingly not H1N1, it's teen work ethic. 85% of employers say that work ethic is non-existent in teen employees and even 75% of teens say they don't have it.
How are you teaching the fundamental values that make up work ethic to your young employees? Learn how to build a work ethic centered culture in your company and significantly increase young employee engagement and retention. Make sure your young employees win at work and win at life by bringing their A Game!
Attendees will learn:
- Proven strategies to bring work ethic to the forefront of your company culture
- Training techniques for young employees that engage them 100%
- How to train young employees to want to bring their best to work every day
- Where to go to find the best young talent certified in work ethic
Look on the front lines of your business. Standing between you and your profits are those talented, weird-looking, impossible-to-understand young employees. And if you're not connecting with them, they are not connecting with your customers, and you are leaving all kinds of money on the table. In short, your front line is the key to your bottom line.
No one has a better understanding of this new generation than Eric Chester. He is the premier expert on Generation Why; in fact, he coined the term. Since 1986, Eric Chester has been speaking to, and working with Generation Why youth. He has personally addressed more than two million teenagers, co-authored eight books for teens, and is dialed-in to the mindset of this burgeoning generation. He frequently appears on national media (Good Morning America, MSNBC, FoxNews, CNN, ABC News 20/20, etc.) and is interviewed in major publications (Los Angeles Times, Wall Street Journal, Fast Company, Workforce Magazine, to provide insight and perspective to business leaders and concerned adults.
Eric is the founder & President of Generation Why, Inc., a training and consulting firm helping leading companies and organizations recruit, train, manage, motivate, and retain the very best of this new generation. His client list includes Dairy Queen, Harley-Davidson, Universal Studios Theme Parks, Wells Fargo, and Toys-R-Us. He is the author of two highly acclaimed business books EMPLOYING GENERATION WHY - Understanding, Managing, and Motivating Your New Workforce (Tucker House Books, 2002) and GETTING THEM TO GIVE A DAMN - How to Get Your Front Line to Care About Your Bottom Line" (Dearborn 2005).
As a keynote speaker, Eric Chester holds the prestigious CSP (Certified Speaking Professional) credential awarded by the National Speakers Association, its highest earned designation. He is a 2004 inductee into the CPAE (Council of Peers Award of Excellence) International Professional Speakers Hall of Fame, an honor shared by less than 2% of all professional speakers in the world.