The Missed Opportunties in Greening Hospitality
Key Industry Topics Track

Eric Corey Freed

Architect, Principal, organicARCHITECT

The world is changing and we must change too in order to protect our future. Uncover a world of opportunities in your hospitality projects that will save energy, water, money, and our environment. This session will change how you look at hospitality, from design through to operations. Eric Corey Freed is a leader in the green building movement and using real world case studies and easily deployable methods, he'll teach you exactly how to green your business.

Attendees will:

  • learn how to analyze an existing hotel property for potential energy, water and cost savings;
  • discover the importance and value of measurement and monitoring energy, water and material usage;
  • understand how to not treat all hotel guests as equal and reward the good guests with effective programs; and
  • see how these changes improve the design and guest experience of the hotel while saving money and resources.

With all of this talk of green hotels, less than 2 dozen have obtained their LEED certification. The thousands of other 'green' hotels are merely changing out showerheads and asking their guests to reuse their towels. There is so much more to greening a hotel than tepid certifications and minor upgrades. Energy efficiency improvements in the hotel sector alone could eliminate our dependency on Saudi Arabian oil and drop carbon emissions to 1990 levels.

Eric Corey Freed is Executive Director of Urban Re:Vision and Principal of organicARCHITECT, an architecture and consulting firm in San Francisco, with nearly 20 years of experience in green building.

Eric teaches the Sustainable Design program he developed at the Academy of Art University and University of California Berkeley Extension. He is on the boards of Architects, Designers & Planners for Social Responsibility (ADPSR), Green Home Guide and West Coast Green, as well as the advisory boards of nearly a dozen other organizations.

Eric is the author of Green Building & Remodeling for Dummies (John Wiley & Sons), a best seller with 50,000 copies in print. Sustainable School Architecture, his next book, will be released soon. Green$ense for your Home, his fourth book, will be released in 2010. Eric lectures at 40+ conferences a year, including, NeoCon 2009, West Coast Green 2009, Greenbuild 2009, HD Expo 2009, and Buildex 2009.

organicARCHITECT is considered leaders in the field; named by San Francisco Magazine "Best Green Architect" in 2005 and "Best Visionary" in 2007; and "Green Visionary" by 7x7 Magazine in 2008.